Miscellaneous 'Shoe

-- "When to Dump That Great Idea" at Forbes.com. Will Schroter of Go BIG Network outlines three instances in which entrepreneurs should dump that great idea: when paying customers never show up, when you can't sustain a competitive advantage and when you're not ready to quit your day job.

-- "For Buick, Good Names Go Bad" at the Wall Street Journal. Detroit automakers' tendency to change car names hurts their market share. Economist George Hoffer of Virginia Commonwealth University said, "For domestic lines a renaming results in a 22.22% decline in market share growth for that year. Nor does market share growth rebound in the model year after the renaming."

-- BarCamp Nashville is tomorrow at the Exit/In. The digital business conference/festival is free and runs from  noon all the way through the evening. The speaker schedule has a lot of very interesting topics: Social Media and Blogs in Corporate Marketing, Demystifying Web 2.0, Community Powered Media and Product Concept, Design & Development. I'll mosey over there early and will try to catch as much as possible throughout the day.