Econometrics...Not A Bad Way To Shape A Strategy

My classmates who missed the lunchtime presentation by The Parthenon Group's Roger E. Brinner missed a an often fascinating overview of the power of multiple variable regression analysis for analysis and forecasting. Mr. Brinner spoke with incredible vigor, insight and intelligence. Though he did not have enough time to get too in depth on any one example, the message was clear: This practice can change a company's fortunes. It was my favorite of all the Distinguished Speaker Series events I have attended.

The timing of Mr. Brinner's talk coincides with a book I just (I mean really just) started reading, "Competing on Analytics: The New Science of Winning" (I'll have it back to the Owen library when I'm done). After just a few pages in I can tell it's going to be an educational and possibly transformational read.

Think maybe econometrics is going to be a valuable business tool for MBA in the coming years? Oh yeah.  Sharpen up those quantitative skills, folks.